Bed Time

A novel way to tackle climate change was launched by the Japanese government this week.  Japanese citizens are being urged to go to bed an hour early to reduce carbon emissions.

The logic behind The Morning Challenge campaign is that the electricity saved from going to bed an hour early and getting up for an extra hour of sunlight in the morning will reduce the nation's carbon footprint.

This isn't the first unique eco campaign launched by the Japanese government.  Five years ago it encouraged workers to wear short sleeved shirts to cut back on using air conditioning in 28 degree heat.  If the good weather stays for long enough here maybe Minister Gormley will be unveiling something similar!

Read about the Morning Challenge in the Daily Telegraph.